Flowers in fashion!
Florence is a city that seems immobile in its beauty but there are two weeks of the year, in January and June, that the historic center is transformed.
We are talking about the days when Pitti Immagine Uomo invades Florence with exceptional parties, events and fashion shows.
In June we too, with our flowers and our most creative ideas, dedicate ourselves to setting up locations and boutiques as happened for 2 very different locations such as Ferragamo and Santo Spirito 9.
For Ferragamo, for whom we have been designing for a long time of his luxury boutique in Via Tornabuoni, we have created bouquets inspired by the colors of the new summer collection, pale pink mixed with violet and deep green of decorative branches.
For Santo Spirito 9, a minimal fashion store, located just a few steps from our headquarters in Via Santo Spirito, we have instead created a real “sky” made with bunches of Limonio, a perennial herbaceous plant that turns from the wisteria to the intense violet.
In short, even the flowers on the occasion of Pitti Uomo, become fashionable!