Florence is a city that seems immobile in its beauty but there are two weeks of the year, in January and June, that the historic center is transformed.
We are talking about the days when Pitti Immagine Uomo invades Florence with exceptional parties, events and fashion shows.
In June we too, with our flowers and our most creative ideas, dedicate ourselves to setting up locations and boutiques as happened for 2 very different locations such as Ferragamo and Santo Spirito 9.
For Ferragamo, for whom we have been designing for a long time of his luxury boutique in Via Tornabuoni, we have created bouquets inspired by the colors of the new summer collection, pale pink mixed with violet and deep green of decorative branches.
For Santo Spirito 9, a minimal fashion store, located just a few steps from our headquarters in Via Santo Spirito, we have instead created a real “sky” made with bunches of Limonio, a perennial herbaceous plant that turns from the wisteria to the intense violet.
In short, even the flowers on the occasion of Pitti Uomo, become fashionable!
Among the most prestigious locations in Florence, the Four Seasons Hotel is certainly one of the most coveted to host the celebrations that precede and follow an exclusive wedding ceremony, allowing the preparation and the organization of luxurious celebrations designed in every detail.
It is here that we recently curated the floral decoration project for a super-chic wedding organized by “Your wedding in Florence”, together with Guido Guidi Ricevimenti and the photographer Sofia Balli.
A perfect team that has taken care of the entire event in every detail thanks to an impeccable organization, a location of high aesthetic value and the style impressed on the entire concept.
In agreement with the wedding planner, we chose a palette of sophisticated colors, such as white and green, which perfectly matched the golden details required by the theme.
Starting from the location, from the features that this offered, we found a common thread that allowed us to find very chic solutions to maximize the mise en place.
The location has been made unique by a perfect setting that has transformed the large halls into a dream environment to transport newlyweds and guests in a completely magical atmosphere.
Fiorile is a floral store where you enter to buy a bouquet and discover new worlds. This is the destiny of the shop in Via Santo Spirito in Florence, in Oltrarno the coolest area of the city.
The most up-to-date florists are today real concept stores where different activities are coexisting and in continuous movement, able of running multiple universes around the flower design.
Now Fiorile is the center of gravity of many activities and a location with a slightly retro French mood that proposes alongside flowers, alternative experiences such as choosing a design object, planning a wedding in Tuscany but also organizing a party abroad.
Here, every day, the environment is furnished with fresh flowers always on sale, the goal of Sandra Ceni, owner and creative mind of the store, is to direct the customer through a journey of exploration given by a set of suggestions arising from both products exposed, both from the care of the service.
But a few steps from Via Santo Spirito on Lungarno Guicciardini 9R, recently Fiorile has contributed to the birth of a new synergy with Studio Puck – specializing in furnishing items with an unmistakable style – and Area – interior design studio – inaugurating the Serendipity showroom.
This new adress for design addicted (and not only) with its innovative spirit is a design concept store dedicated to interior design and floral arrangement especially for luxury retail and hotellerie but also for private residences around the world.
In short, it is worth taking a look, as well as flowers and sophisticated compositions, here are also special items in limited edition.
The wedding of Federico d’Annunzio and Giulia Mazzoni has been defined eccentric and unconventional. The newlyweds that live in Florence, have chosen Fiorile for the floral arrangement of an important location as the “Vittoriale degli Italiani” at Gardone Riviera.
He is an entrepreneur but also the legitimate grandnephew of the poet and she is an artist who performs concerts all over the world.
The style chosen for the floral design project – curated entirely by the Fiorile team – was inspired by the bride and her clothes but also by the umbrellas and fans signed Gabriele d’Annunzio that were given to guests.
Romantic but contemporary as the bride wanted, a wedding where carmine red and pink peonies – which also composed the bouquet – stood out under the sun of the Puglia royal ship.
Among the invited: Michael Nyman and Roberto Cacciapaglia, the journalist Roberto D’Agostino, Mario Marzi and the jazzman Achille Succi.
An absolutely special wedding like the location, transformed by Fiorile in an extraordinary floral tableau!
Fiorile has become partner of Perfect Italy Wedding one of the most important international platforms entirely dedicated to presenting the Italian Wedding resources offered by professionals in this sector.
Thanks to its high standards, meticulous attention to detail, constant efficiency and natural discretion, Fiorile – based in Florence in Via Santo Spirito 26R – now can be contacted through Perfect Italy Wedding to access a wide range of personalized services that include events, parties and wedding planning.
Fiorile works closely with each of its clients to create a wedding that exceeds all expectations, always leaving an unforgettable memory.
Fiorile supports “Christmas for File” charity event promoted by the “Fondazione Italiana di Leniterapia” hosted in Palazzo Corsini, with free entrance from Lungarno Corsini No. 8.
For the 2017 edition, the doors will open from Friday 1 to Sunday, December 3, from 10 am to 7 pm, to choose a XMAS gift that is good also for the heart as clothing and accessories for women, men and children, books, design articles, home textiles, jewelery and bijoux, fragrances and perfumes, as well as cosmetics and of course Panettone and Pandoro that have always characterized the initiative.
Fiorile invites you to participate because Christmas can become a moment to share something special that helps everyone!
Excuse us for this long break from the blog but our summer was dense with parties, weddings and special events to be followed in Italy and abroad.
We have finally come back to tell you how certain event’s set can become inspirations for your wedding, perhaps for next September, one of the most chosen months for the big event.
So many reasons: the days are still long enough and the temperatures are pleasant. Everything is perfect if you decide to schedule an outdoor party like the one we show you where a beautiful floral “arc de triomphe” has characterized the whole project.
But the inspiration can be many, in September, the trees begin to change color by preparing for the beautiful autumn shades, let yourself be inspired by the september’s colors: give up the bright summer tones and take a look at the more delicate ones of the new season. And then say yes to hot oranges, tasty chocolate, green forest and red berries colors!
We like to discover around the world, different accessories for home decor and special items to create layouts. From Sicily we have brought the famous “teste di moro” of Caltagirone, the real works of art known for their glittering and intense colors.
Symbol of Sicilian excellence, have become an icon and source of inspiration in fashion. But how to use them to avoid the ceramic museum effect? Certainly the “teste di moro”, available in women and men versions, do not go unnoticed: they have a very extravagant character, rich in details that recall Sicily’s ancient splendor.
First of all, you can use them in the “traditional way” to hold green plants or branches of any kind! In the world of home decor have become real design objects, they give a touch of romance, especially if we fill them with fresh flowers.
The most famous is the colorful version, one that you can find from Fiorile in Florence, perfect as scenic elements for important events such as weddings or hotel lounges setting up.