Serendipity, the right address for your floral and interior design project


Fiorile is not just a floral design shop, Sandra Ceni has always livened up her store of Via Santo Spirito in Florence, with new collaborations such as that with Studio Puck and Studio Area.

On June 24th – the day in which Florence celebrate its patroin saint San Giovanni with the famous fireworks that illuminate all the Lungarnos – it will be the opening of Serendipity, the new showroom born from the union between Fiorile, Studio Puck – wunderkammer of objects , furnishings, vases inspired by antique prints – and Studio Area, a well-known interior architecture firm that has always been linked to the world of luxury and the great hotel industry.

The idea behind Serendipity, a big space located inside the historic Palazzo Barocchi in Florence on Lungarno Guicciardini 9R, is to offer a place where you can find objects suddenly looking at a window, discovering something beautiful and unexpected that makes us happy (this is the reason for a name like Serendipity!).

In short, Serendipity is the right address where curious and design addicted can buy everything from floral arrangements to furniture and accessories but also find a group of professionals able to carry out complete interior design projects, suggesting a shopping experience really special.