Flowers in fashion!


Florence is a city that seems immobile in its beauty but there are two weeks of the year, in January and June, that the historic center is transformed.

We are talking about the days when Pitti Immagine Uomo invades Florence with exceptional parties, events and fashion shows.

In June we too, with our flowers and our most creative ideas, dedicate ourselves to setting up locations and boutiques as happened for 2 very different locations such as Ferragamo and Santo Spirito 9.

For Ferragamo, for whom we have been designing for a long time of his luxury boutique in Via Tornabuoni, we have created bouquets inspired by the colors of the new summer collection, pale pink mixed with violet and deep green of decorative branches.

For Santo Spirito 9, a minimal fashion store, located just a few steps from our headquarters in Via Santo Spirito, we have instead created a real “sky” made with bunches of Limonio, a perennial herbaceous plant that turns from the wisteria to the intense violet.

In short, even the flowers on the occasion of Pitti Uomo, become fashionable!

London calling!


Creating a bouquet for McQueen was a real surprise for us.

It was enough to read the email to understand that it was the famous fashion brand, asking us to prepare a “wild but classic” bouquet to be delivered to their “mysterious” guest in Florence.

We got to work and we sent a photo to get their ok. After a while, our bouquet was on the way to be delivered.

We continue to get excited, maybe this is our secret when we work on a flowering creation like the one we did for McQueen, what counts for us is always the emotion!

Here in Florence inside our shop it’s easy to find the right inspiration among huge flowered vases, shelves full of design objects for our installations while outside there is a garden to give birth to new ideas … like the one that we have made for London!