A flower shop that turns in concept store
Fiorile is a floral store where you enter to buy a bouquet and discover new worlds. This is the destiny of the shop in Via Santo Spirito in Florence, in Oltrarno the coolest area of the city.
The most up-to-date florists are today real concept stores where different activities are coexisting and in continuous movement, able of running multiple universes around the flower design.
Now Fiorile is the center of gravity of many activities and a location with a slightly retro French mood that proposes alongside flowers, alternative experiences such as choosing a design object, planning a wedding in Tuscany but also organizing a party abroad.
Here, every day, the environment is furnished with fresh flowers always on sale, the goal of Sandra Ceni, owner and creative mind of the store, is to direct the customer through a journey of exploration given by a set of suggestions arising from both products exposed, both from the care of the service.
But a few steps from Via Santo Spirito on Lungarno Guicciardini 9R, recently Fiorile has contributed to the birth of a new synergy with Studio Puck – specializing in furnishing items with an unmistakable style – and Area – interior design studio – inaugurating the Serendipity showroom.
This new adress for design addicted (and not only) with its innovative spirit is a design concept store dedicated to interior design and floral arrangement especially for luxury retail and hotellerie but also for private residences around the world.
In short, it is worth taking a look, as well as flowers and sophisticated compositions, here are also special items in limited edition.