Florence is a city that seems immobile in its beauty but there are two weeks of the year, in January and June, that the historic center is transformed.
We are talking about the days when Pitti Immagine Uomo invades Florence with exceptional parties, events and fashion shows.
In June we too, with our flowers and our most creative ideas, dedicate ourselves to setting up locations and boutiques as happened for 2 very different locations such as Ferragamo and Santo Spirito 9.
For Ferragamo, for whom we have been designing for a long time of his luxury boutique in Via Tornabuoni, we have created bouquets inspired by the colors of the new summer collection, pale pink mixed with violet and deep green of decorative branches.
For Santo Spirito 9, a minimal fashion store, located just a few steps from our headquarters in Via Santo Spirito, we have instead created a real “sky” made with bunches of Limonio, a perennial herbaceous plant that turns from the wisteria to the intense violet.
In short, even the flowers on the occasion of Pitti Uomo, become fashionable!
A DIY Christmas wreath, here is the idea of Fiorile to help you realize a crown and then hang it on your doorstep or arrange it as a centerpiece for your party lunches!
Monday, December 10 we’ll see you in Via Santo Spirito in Florence to teach you in a few hours to choose the right flowers and branches to build a Christmas wreath, choosing the details that match the style of your home.
There can be many ideas to make your wreath unforgettable, you can choose to use the fruit, along with spices, arrange berries of various kinds along with the branches of conifers but also choose candles and small colored balls.
A real tutorial but live with us, to learn a part of our work in a different way!
If you are interested call us by phone or send an email to firstname.lastname@example.org, places are limited!
Saturday, November 24 Fiorile and Serendipity open the doors of their wunderkammer to start the shopping season!
This is the moment of the year in which Fiorile splits into two different points of sale to present its special selection of elements and decorations for Christmas.
The floral design store of Via Santo Spirito is the base to find objects, ideas, gifts in this time of year but just take a few steps in Lungarno Guicciardini 9R and discover Serendipity, the interior design showroom born from the partnership of Fiorile with Studio Area and Studio Puck.
Here you will find many ideas and suggestions for decorating your home, for example branches of conifers, berries, flowers, XMAS Trees but also a lot of decorations in metal such as gold, brass and bronze, colored vases, candles and lanterns to transform your living into a game of refined colors.
But more and more nature becomes part of the home athmosphere and for Christmas this trend is declined with decorations in natural materials such as wood, cork and felt.
The house will have a more Nordic style but fresh and contemporary.
All you need to do is choose your style!
When you have a location like Castello di Vincigliata on the hills of Fiesole – a few kilometers from Florence – create a set for a party, turns into a real event.
This is what we did for Erin Quinlan Quiros, the creator of Casa Q, a consulting firm for interior design and home entertainment.
She has been living in Florence for some years and she has asked our team to organize her party. We were inspired by the castle and by the large windows that dialogue with the outside.
The atmosphere had to be inspired by the fairy light of the candles so we created large candelabras with branches, flowers and small glass bubbles where we placed the little candles, a motif then taken up for the table and in the various corners of the location.
A perfect mix that transformed the evening into an enchanted fairytale.
Fiorile is a floral store where you enter to buy a bouquet and discover new worlds. This is the destiny of the shop in Via Santo Spirito in Florence, in Oltrarno the coolest area of the city.
The most up-to-date florists are today real concept stores where different activities are coexisting and in continuous movement, able of running multiple universes around the flower design.
Now Fiorile is the center of gravity of many activities and a location with a slightly retro French mood that proposes alongside flowers, alternative experiences such as choosing a design object, planning a wedding in Tuscany but also organizing a party abroad.
Here, every day, the environment is furnished with fresh flowers always on sale, the goal of Sandra Ceni, owner and creative mind of the store, is to direct the customer through a journey of exploration given by a set of suggestions arising from both products exposed, both from the care of the service.
But a few steps from Via Santo Spirito on Lungarno Guicciardini 9R, recently Fiorile has contributed to the birth of a new synergy with Studio Puck – specializing in furnishing items with an unmistakable style – and Area – interior design studio – inaugurating the Serendipity showroom.
This new adress for design addicted (and not only) with its innovative spirit is a design concept store dedicated to interior design and floral arrangement especially for luxury retail and hotellerie but also for private residences around the world.
In short, it is worth taking a look, as well as flowers and sophisticated compositions, here are also special items in limited edition.
Fiorile is not just a floral design shop, Sandra Ceni has always livened up her store of Via Santo Spirito in Florence, with new collaborations such as that with Studio Puck and Studio Area.
On June 24th – the day in which Florence celebrate its patroin saint San Giovanni with the famous fireworks that illuminate all the Lungarnos – it will be the opening of Serendipity, the new showroom born from the union between Fiorile, Studio Puck – wunderkammer of objects , furnishings, vases inspired by antique prints – and Studio Area, a well-known interior architecture firm that has always been linked to the world of luxury and the great hotel industry.
The idea behind Serendipity, a big space located inside the historic Palazzo Barocchi in Florence on Lungarno Guicciardini 9R, is to offer a place where you can find objects suddenly looking at a window, discovering something beautiful and unexpected that makes us happy (this is the reason for a name like Serendipity!).
In short, Serendipity is the right address where curious and design addicted can buy everything from floral arrangements to furniture and accessories but also find a group of professionals able to carry out complete interior design projects, suggesting a shopping experience really special.
Fiorile has become partner of Perfect Italy Wedding one of the most important international platforms entirely dedicated to presenting the Italian Wedding resources offered by professionals in this sector.
Thanks to its high standards, meticulous attention to detail, constant efficiency and natural discretion, Fiorile – based in Florence in Via Santo Spirito 26R – now can be contacted through Perfect Italy Wedding to access a wide range of personalized services that include events, parties and wedding planning.
Fiorile works closely with each of its clients to create a wedding that exceeds all expectations, always leaving an unforgettable memory.
Narcissus, tulip, lily, rose… did you know that they are all linked to Easter? These are the perfect flowers (but also eggs, feathers and small bunnies as suggested by Fiorile) to decorate your home for Easter. Just follow the advice of Fiorile Floral Design Store and you can choose many ideas to embellish the table or to bring a festive atmosphere at home.
In addition to the traditional Easter flowers you can also use the typical spring flowers, a bouquet of season accompanies the eggs with aromatic plants for a fresh and original decoration.
But also a fantastic Easter wreath like the ones that Fiorile, in Via Santo Spirito 11 in Florence, will make for you, to welcome your friends to the door or to place it in the center of your table in perfect “country-chic” style!
A homemade Easter wreath is the ideal decoration to make your home special for parties.
Making it is not difficult, Fiorile has organized for Sunday, March 25, the workshop “Happy Easter” to teach you how to make a perfect Easter wreath to hang on your doors or to use as a centerpiece.
With the right tools, materials and flowers that Fiorile will make available to you, you will be able to create a garland that will be admired and appreciated by everyone, creating the right atmosphere in your home.
Spring is already in the air, Fiorile is waiting for you on March 25 at 10 am in Via Santo Spirito 26R and discover the secrets of DIY !
To sign up for the workshop and get information, just call 055/2049032.
We like to discover around the world, different accessories for home decor and special items to create layouts. From Sicily we have brought the famous “teste di moro” of Caltagirone, the real works of art known for their glittering and intense colors.
Symbol of Sicilian excellence, have become an icon and source of inspiration in fashion. But how to use them to avoid the ceramic museum effect? Certainly the “teste di moro”, available in women and men versions, do not go unnoticed: they have a very extravagant character, rich in details that recall Sicily’s ancient splendor.
First of all, you can use them in the “traditional way” to hold green plants or branches of any kind! In the world of home decor have become real design objects, they give a touch of romance, especially if we fill them with fresh flowers.
The most famous is the colorful version, one that you can find from Fiorile in Florence, perfect as scenic elements for important events such as weddings or hotel lounges setting up.