A not ordinary location!


The wedding of Federico d’Annunzio and Giulia Mazzoni has been defined eccentric and unconventional. The newlyweds that live in Florence, have chosen Fiorile for the floral arrangement of an important location as the “Vittoriale degli Italiani” at Gardone Riviera.

He is an entrepreneur but also the legitimate grandnephew of the poet and she is an artist who performs concerts all over the world.

The style chosen for the floral design project – curated entirely by the Fiorile team – was inspired by the bride and her clothes but also by the umbrellas and fans signed Gabriele d’Annunzio that were given to guests.

Romantic but contemporary as the bride wanted, a wedding where carmine red and pink peonies – which also composed the bouquet – stood out under the sun of the Puglia royal ship.

Among the invited: Michael Nyman and Roberto Cacciapaglia, the journalist Roberto D’Agostino, Mario Marzi and the jazzman Achille Succi.

An absolutely special wedding like the location, transformed by Fiorile in an extraordinary floral tableau!

Valentine’s day…let’s give the numbers with the roses!


Valentine’s Day is the saint of lovers but obviously has nothing to do with cards and flowers that have become traditional gifts since the last century.

Apart from the legends, what interests is that on this day the lovers give more roses than chocolates! Just count the roses to understand what it meant who gave them to you!

The language of flowers has no boundaries, they are given in traditional numbers: 108 roses for a marriage proposal, 99 to say eternal love. For a love at first sight just 1 rose, you need 9 for a story that continues. 10 are for perfect love and 11 indicate uniqueness. 13 are for a burning passion and 20 for a sincere love.

Now you just need to choose the right number and Fiorile – floral design store in Florence – will prepare them in a magical and elegant “rosesbox”!